I've recently enrolled in the 96 credit hour/8 course study necessary to acquire my CLU, or Chartered Life Insurance Underwriter designation. Essentially, having this will make me a certified expert in life insurance, estate planning, annuities, and various other aspects of financial planning. The courses are meant to be completed over the time period of three years. I intend to complete and graduate from the program in roughly one year.
Although I'm proud of
my website, YourLifeSolution.com, and what it provides to users, I also believe there is a massive market in creating pension plans, engaging in estate planning, and offering expert advice on important subjects such as utilizing single premium immediate annuities to protect retirees from losing guaranteed income after retirement and prior to death.
What's in it for me to become a certified life insurance expert? More importantly, was does the customer gain? I'm not interested in simply being a plug and play Internet marketer. In order to build a brand and an exceptional name for yourself you can't simply offer the same life insurance quotes software and system that various other agents and poorly executed affiliate websites appear to provide. Order takers are a dime a dozen and simply knowing enough to pass a simple state exam doesn't make one the exceptionally qualified life insurance expert they could be with gratuitous amounts of voluntary and continuing education. What is gained from this education is simply enhanced abilities and capacity to serve a wider range of situations.
Once I've established a solid and well known brand name as a provider of online life insurance quotes, and acquired my CLU designation, I can capitalize on the name recognition and trust that has been created from my brand name and be the life insurance expert who is entrusted with large, complex and extremely lucrative cases that exist in very small quantity.
What makes one brand that provides a service more successfully than a competing brand? If it were simply about being the best, McDonalds and Kia certainly wouldn't be profitable. If it were simply about being the most established and well known, companies like PanAir, Plymouth, and Montgomery Ward would still be thriving. In reality, there is a delicate balance between quality, competitive price, and brand recognition. Ideally, you must be competitively priced, provide value and be memorable for years to come, or else as a brand, you will always be treading water.
Ever wondered what life insurance would cost? Visit YourLifeSolution.com today and find out in less than 30 seconds how much coverage would cost. It's never too early to buy life insurance, but it will eventually be too late.
